Market Research Methods for Nepali Small Businesses: A Practical Guide to Understanding Your Local Market

What if I told you that a small dal-bhat restaurant in Bhaktapur outsells a fancy continental eatery in Durbarmarg? The secret isn’t in the recipe—it’s in understanding customers through organized market research Nepal. Last monsoon, I witnessed this firsthand when Gita Maharjan, who runs a modest eatery near Bhaktapur Durbar Square, shared her story. After noticing declining sales despite tourist recovery post-COVID, she conducted a simple survey among her regular customers. The revelation? While tourists photographed her traditional setting, 85% of her revenue came from local office workers who wanted quicker service and digital payment options. Within two months of adding QR-code payments and a “quick lunch” menu, her reported daily revenue increased from an estimated NPR 12,000 to around NPR 18,000. While this is an individual case, it reflects a common outcome observed by small businesses in Nepal when they respond to specific customer needs identified through basic research.

This success story illustrates an essential truth: effective local market analysis isn’t reserved for corporations with dedicated research departments. Whether you’re operating a handicraft shop in Thamel, running a dairy collection center in Chitwan, or managing a software company in Lalitpur, understanding your market through structured research can mean the difference between barely surviving and confidently expanding. In Nepal’s evolving economy—where digital adoption meets traditional values, where remittance flows shape purchasing power, and where festival seasons dictate cash flows—market research becomes not just useful but essential for survival.

Understanding Market Research for Nepali Small Businesses: Why It Matters

What Market Research Means in the Nepali Context

In the narrow gullies of Asan Tol, where centuries-old businesses thrive alongside modern shops, market research Nepal takes unique forms. बजार अनुसन्धान (market research) here combines formal methodologies with informal intelligence gathering—from structured surveys to conversations during morning tea at the local चिया पसल. This hybrid approach reflects Nepal’s business reality, where relationships matter as much as data.

Consider how Nepali businesses must address complexities unknown to their regional counterparts. A product strategy that succeeds in Mumbai’s homogeneous market might fail spectacularly across Nepal’s three distinct geographic regions. The purchasing power in urban Kathmandu differs vastly from rural Humla. Festival-driven consumption patterns mean some businesses earn 60% of annual revenue during Dashain-Tihar alone. Even something as basic as product packaging must consider transportation challenges—what survives the smooth roads of Terai might not withstand the trip to Mustang.

Smart Nepali entrepreneurs recognize that consumer insights here require cultural translation. When Chaudhary Group launched Wai Wai, they didn’t just import instant noodle technology—they researched Nepali taste preferences, resulting in a spicier, more savory product that now dominates not just Nepal but regional markets.

The Value of Consumer Insights and Market Data

Market data converts hunches into strategies. Anecdotal evidence suggests that when Sherpa Mall, one of Kathmandu’s early modern retail spaces, was being developed, international consultants recommended following Western mall designs. However, local research reportedly revealed that Nepali shoppers preferred smaller, specialized stores over large department stores. This finding shaped their tenant mix strategy, contributing to their sustained success while other malls struggled—though the specifics are hard to verify without access to internal records, the underlying point about local preferences versus Western designs remains highly relevant to Nepal’s market.

Regional variations in Nepal present both challenges and opportunities. A Biratnagar-based agro-processing company discovered through organised research that their assumption about uniform dal consumption was wrong—Madhesi communities preferred certain varieties while hill populations favoured others. This consumer behaviour analysis led to region-specific product lines, reportedly increasing market penetration significantly. While the exact percentage may be challenging to verify, the principle of regional consumption differences offers essential guidance for Nepali businesses.

Nepal Rastra Bank’s quarterly economic bulletins, available free on their website, provide macro-level data. However, micro-level discoveries—such as understanding why customers in Pokhara prefer different payment methods than those in Dharan—come from primary research tailored to your specific business context.

Competitive Advantage Through Research

The battle between local and international brands in Nepal often hinges on market understanding. When KFC entered Nepal, many predicted doom for local chicken restaurants. Yet Bajeko Sekuwa thrived by conducting competitive landscape assessment—they understood that Nepalis didn’t just want chicken; they wanted the social experience of sharing plates, the familiar spice profiles, and the option to customize heat levels.

Understanding Nepal’s informal economy becomes essential for realistic competitive analysis. Your registered competitor filing returns with IRD might represent only part of your competition. The unregistered suppliers, seasonal vendors, and cross-border informal trade channels significantly impact market dynamics. A Birgunj importer learned this when formal market research showed limited competition, but ground-level investigation revealed extensive informal imports affecting pricing strategies.

Essential Market Research Techniques for Nepali Entrepreneurs

Primary Research Methods: Gathering Direct Consumer Insights in Nepal

Survey Methodology Techniques for Nepali Audiences

Designing effective surveys in Nepal requires abandoning Western templates and embracing local realities. When I helped a Hetauda-based FMCG company research rural markets, our initial English-Nepali bilingual survey failed miserably. We hadn’t considered that rural respondents felt more comfortable with spoken rather than written communication, and our formal Nepali alienated speakers of local dialects.

Here’s what works:

• Language considerations: Beyond Nepali, consider Maithili in the eastern Terai, Bhojpuri in central regions, and Tamang in surrounding hills
• Mobile-first design: With mobile internet access exceeding 80% nationwide and smartphone use approaching 60% in rural areas (according to Nepal Telecommunications Authority 2024 data), WhatsApp surveys often yield better responses than paper forms
• Cultural framing: Instead of “Rate your satisfaction 1-10,” try “Compared to your expectations, how did we do?”
• Visual aids: Pictures transcend literacy barriers—a Jumla apple trader uses photo cards showing different apple grades for quality feedback

Modern tools support these adaptations. Google Forms now handles Devanagari script smoothly, while platforms like KoBo Toolbox work offline—essential for areas with patchy internet. For voice-based data collection, simple WhatsApp voice notes analyzed manually often prove more useful than complex digital solutions.

Focus Group Discussions: The Nepali Way

Traditional focus group discussions often fail in Nepal due to our hierarchical social structures. In mixed groups, younger participants defer to elders, women might stay silent in mixed-gender settings, and caste dynamics can skew discussions. This happens because of deep-rooted deference norms where junior or marginalized participants avoid contradicting elders or dominant castes. I learned this conducting research for a microfinance institution in Dhading—our first mixed group yielded polite agreement but no fundamental discoveries.

Successful adaptations include:

• Homogeneous grouping: Separate sessions for different demographics
• Local facilitators: Someone who understands subtle social cues and local dialects
• Appropriate venues: Community centers for rural areas, neutral office spaces for urban professionals
• Cultural ice-breakers: Starting with general community topics before business questions
• Incentive balance: NPR 500-1000 plus refreshments typically ensures good participation without attracting professional focus group attendees

Practical Primary Research Data Collection Tips

Timing can make or break primary research data collection in Nepal. Avoid the monsoon months (Asar-Shrawan) for field research unless you enjoy trekking through mud. Festival seasons provide concentrated customer footfall but distracted respondents. The sweet spot? Post-festival months, when people have time and businesses need fresh strategies.

Building trust accelerates data quality. Make use of आफ्नो मान्छे (personal connections)—a reference from a respected community member opens more doors than official letters. Partner with local institutions: A Parbat entrepreneur successfully gathered market data by collaborating with the regional campus, providing internship certificates to students who assisted in data collection.

Secondary Market Research: Utilising Existing Data for Local Analysis

Identifying Secondary Market Data Sources in Nepal

Quality secondary market data sources exist, but they require diligent research. Start with:

Government Sources:

• Central Bureau of Statistics (cbs.gov.np): Demographics, economic indicators, household consumption patterns
• Department of Commerce: Import/export data revealing market trends
• IRD annual reports: Industry-wise tax collection indicating sector health
• Local government profiles: Ward-level demographic and economic data

Industry Associations:

• FNCCI sector-specific reports
• Nepal Bankers Association data on credit flow
• Specific associations like Nepal Dairy Association or Hotel Association Nepal publish valuable market information

Development Partner Research:

• World Bank’s Nepal Development Updates
• ADB sector assessments
• UN agency reports often containing detailed market analysis

Academic and Private Sources:

• Tribhuvan University Central Library archives
• Private research firms publish excerpts of their studies
• Business magazines’ annual industry reviews

Analysing Market Data for Competitive Intelligence

A smart competitive landscape assessment utilises publicly available data creatively. OCR (Office of the Company Registrar) filings reveal more than just registration details—track director changes, capital increases, and registered objectives to gain insight into competitor strategies. A Lalitpur-based furniture manufacturer discovered a competitor’s expansion plans through their amended memorandum of association, allowing proactive strategy adjustment.

Social media provides free competitive intelligence. Beyond follower counts, analyze engagement patterns, customer complaints, and response strategies. A Pokhara adventure company tracked competitor reviews on TripAdvisor, identifying service gaps they could fill.

Don’t overlook retail audit services—while formal services cost lakhs, informal observation studies work well. Assign staff to periodically visit competitor locations, noting prices, product ranges, and customer traffic patterns.

Implementing Affordable Market Research Methods for Small Business in Nepal

Budget-Friendly Research Techniques

Affordable market research methods small business Nepal needn’t break the bank. A Patan handicraft exporter increased sales 45% using only observation and basic record-keeping. By tracking which products visitors photographed versus those they purchased, they identified a gap between aesthetic appeal and price points, leading to the successful development of a mid-range product line.

Zero-cost research methods that work:

• Transaction analysis: Mine your existing bills for patterns—a Thamel restaurant discovered Tuesday-Thursday lunch sales dropped 40%, leading to targeted promotions
• Complaint tracking: Recording customer complaints reveals improvement opportunities
• Social media listening: Free tools like Facebook Insights and Instagram Analytics provide demographic data
• Observation studies: Watch customer behavior—do they struggle finding products? What do they ask staff repeatedly?

Digital tools have democratized research. WhatsApp Business provides message analytics, Google My Business shows search patterns, and even basic Excel sheets reveal trends when used consistently. A Bhaktapur pottery shop discovered through WhatsApp order analysis that 60% of customers wanted shipping to Kathmandu, justifying a delivery partnership.

Market Research Tools Comparison for Nepali Businesses

Tool	Use Case	Cost	Benefits	Limitations
Google Forms	Surveys, feedback collection	Free	Nepali language support, automatic data compilation	Requires internet for respondents
WhatsApp Business	Quick polls, voice feedback	Free	High penetration in Nepal, multimedia support	Manual analysis required
Facebook Insights	Demographics, engagement data	Free	Rich demographic data, easy to use	Limited to Facebook users only
KoBo Toolbox	Offline data collection	Free	Works without internet, GPS features	Technical setup required
Excel/Google Sheets	Data analysis, tracking	Free/Minimal	Simple, widely understood	Limited advanced analytics
Typeform	Professional surveys	NPR 3,000+/month	Beautiful designs, advanced logic	Cost barrier for small businesses
SurveyMonkey	Complex surveys	NPR 4,000+/month	Professional features, analytics	English-heavy interface

DIY Consumer Behavior Analysis

Using Free Tools for Behavioral Segmentation in Nepal

Organized consumer behavior analysis doesn’t require expensive consultants or complex software. A Chitwan hotel group developed their own system using simple tools:

1. Daily tracking sheets: Recording weather, occupancy, guest origins, and special events
2. Pattern identification: Noticing Indian guests increased during Indian holidays not celebrated in Nepal
3. Response strategy: Creating special packages for Indian holiday periods
4. Result measurement: 25% revenue increase during previously slow periods

Mapping Tools for Target Audience Identification

Geographic analysis through basic mapping reveals expansion opportunities. A Kathmandu-based online grocery startup plotted customer addresses on a free Google Map, discovering clustering in Bhaisepati and Sanepa, justifying targeted Facebook ads that reduced acquisition costs by 35%.

Key finding: Consistency matters more than sophistication. Daily five-minute data entry beats sporadic complex analysis.

Case Studies: Nepali Success Stories

Daraz Nepal’s Data-Driven Evolution

When Daraz entered Nepal, skeptics doubted e-commerce viability in a cash-dominant economy. Their market segmentation analysis revealed distinct segments:

• Urban professionals wanting convenience
• Rural customers seeking unavailable products
• Price-conscious buyers comparing options
• Festival shoppers buying in bulk

This segmentation shaped everything from payment options (adding cash-on-delivery) to logistics (partnering with local bus services for rural delivery). Result? Market leadership within three years.

Local Innovation: Khukuri Rum’s Research Experience

The Coronation Khukuri Rum story (based on public interviews and brand marketing reviews) demonstrates brand health studies done right. Facing competition from imported spirits, they researched brand perception among different demographics. Findings showed younger consumers viewed the brand as “grandfather’s drink” while tourists loved the authenticity.

The solution? Dual strategy—heritage marketing for tourists and premium variants for urban Nepalis. Simple advertising effectiveness research through bar sales data and social media engagement tracked success.

Personal Reflection: My Experience with Market Research

My introduction to market research Nepal began skeptically. Running a consulting project for a traditional textile exporter in 2019, I proposed formal market research. The owner, a third-generation businessman, laughed. “I know my customers from 30 years of चिया conversations,” he said.

Yet when we conducted structured consumer survey design focus groups, revelations emerged. Urban millennials loved Dhaka fabric’s heritage but wanted contemporary cuts. International buyers sought authenticity certificates. Most surprisingly, the highest margin potential lay not in exports but in Nepal’s growing wedding planning industry.

The combination of organized research and traditional business wisdom created magic. Sales increased 60% within six months, but more importantly, the business owner became a research convert. He now conducts quarterly customer surveys, tracks sales patterns religiously, and even hired a part-time data analyst.

This experience taught me that market analysis target audience identification in Nepal requires balancing modern techniques with relationship-based discoveries. Data doesn’t replace intuition—it sharpens it.

Advanced & Specialized Market Research Considerations for Nepali Businesses

Competitive Landscape Assessment Strategies

Professional competitive landscape assessment in Nepal demands understanding both visible and invisible competition. A Birtamod tea processor discovered through formal research that registered competitors weren’t their main challenge—informal processors selling directly to Indian buyers affected prices more significantly.

Mystery shopping reveals operational details:

• Service quality benchmarks
• Actual versus advertised prices
• Staff knowledge and training levels
• Customer experience gaps

Track government contracts through the Public Procurement Monitoring Office (ppmo.gov.np). A construction materials supplier in Nepalgunj identified expansion opportunities by analyzing winning bid patterns, noting underserved regions.

Digital monitoring costs nothing—set Google Alerts for competitor names, track their LinkedIn hiring patterns, and monitor Facebook ad library for campaign information. Competitive analysis research techniques now include analyzing competitor Google reviews for organized weaknesses.

Professional Research Services in Nepal

Sometimes professional help justifies investment. Agencies offering CAPI CATI survey methods (Computer-Assisted Personal Interviewing/Telephone Interviewing) ensure data quality essential for big decisions. Quantitative qualitative research methods from professionals provide statistical validity impossible with DIY approaches. Depending on sample size and firm reputation, these services may range from NPR 50,000 to NPR 300,000 or more.

When to hire professionals:

• Entering new geographic markets
• Launching products requiring significant investment
• Facing declining sales despite internal efforts
• Needing statistically valid data for investors

Costs vary: Basic surveys start around NPR 50,000, while extensive feasibility study market research can exceed NPR 500,000. Companies offering specialized services including retail audits can provide tiered options—you might only need their data collection, analyzing results yourself to save costs.

Market Segmentation and Brand Health

Effective market segmentation analysis in Nepal considers unique factors:

Geographic Segmentation:

• Urban/rural divide affects not just purchasing power but product preferences
• Altitude impacts everything from food preferences to clothing needs
• Border proximity influences price expectations and brand awareness

Demographic Nuances:

• Age intersects with technology adoption differently than developed markets
• Education levels affect communication strategies more dramatically
• Caste/ethnicity considerations remain sensitive but commercially relevant

Psychographic Patterns:

• Traditional versus modern value conflicts create distinct segments
• Aspiration levels vary dramatically between similar income groups
• Social media influence differs across generations and geographies

A Kathmandu fitness chain’s brand health studies revealed fascinating patterns: Morning clients prioritized health benefits, evening members sought stress relief, while weekend users viewed gym as social spaces. This led to differentiated programming and marketing messages.

Online survey panels Nepal are emerging, offered by various research firms, and can provide targeted access for specific demographics. Services like DataPoint Research, Insights Nepal, and other market research agencies offer access to their panels for NPR 20,000-30,000, providing affordable access to specific demographics previously accessible only through expensive field research.

Addressing Misconceptions and Challenges in Nepali Market Research

Common Myths About Market Research Costs

“Market research तपाईंको लागि होइन (is not for you)”—how often small business owners hear this! The myth persists that only companies like Ncell or Unilever need market research. Reality check: A small मोमो cart in Chabahil conducting organized customer preference tracking earns more than fancy restaurants relying on assumptions.

Real costs versus perceived expenses:

• Basic customer feedback system: NPR 0 (paper and pen)
• Social media analytics: NPR 0 (built into platforms)
• Student intern partnership: NPR 5,000-10,000 monthly stipend
• Professional survey: NPR 50,000+ (but split across years of decisions)

The hidden cost of NOT researching dwarfs research expenses. Consider this illustrative example: a retailer who spent NPR 15 lakhs opening in the wrong location—basic foot traffic analysis costing NPR 10,000 could have prevented such losses. While we can’t verify specific cases, the principle holds true across Nepal’s business environment.

Ethical Considerations and Data Privacy

Nepal’s close-knit communities demand extra sensitivity in primary research data collection. In a Sindhupalchok village research project, maintaining respondent anonymity required creative approaches—using codes instead of names and conducting interviews away from common gathering spots.

Privacy considerations include:

• Verbal consent suffices in low-literacy areas but document the process
• Protect competitor-sensitive information rigorously
• Consider family dynamics—individual responses might reflect household decisions
• Respect cultural sensitivities around income, caste, and personal questions

While Nepal’s data protection legal framework is still evolving and not as extensive as some international standards, existing laws do offer some provisions related to privacy. The Electronic Transactions Act, 2063 (2008), and the National Civil (Code) Act, 2074 (2017) contain relevant provisions. Following international best practices, therefore, builds trust. Store data securely, use information only for stated purposes, and honor opt-out requests immediately.

Practical Challenges and Solutions

Geographic barriers remain Nepal’s biggest research challenge. Reaching all 77 districts requires creative solutions:

Remote area research strategies:

• Partner with local NGOs already working in communities
• Use phone surveys during evening hours when connectivity improves
• Time research with seasonal migration patterns
• Employ teachers and health workers as local research assistants

Infrastructure limitations demand adaptability. During load-shedding, paper-based data collection proves more reliable than tablets. Monsoon disruptions require buffer time in research schedules. Language diversity means budgeting for translation—never assume Nepali suffices everywhere.

Building trust through social proof accelerates research. A recommendation from the ward chairperson, involvement of mothers’ groups, or partnership with cooperatives improves participation dramatically.

Gender Inclusion in Market Research

In gender-sensitive market research, ensure women-only focus groups and female facilitators are included to uncover decision-making dynamics that often remain hidden in mixed settings. Women entrepreneurs and customers often have distinct needs and preferences that traditional research methods might miss. Consider timing research sessions to accommodate women’s schedules, especially in rural areas where household responsibilities dictate availability. Partner with women’s groups and cooperatives to build trust and ensure authentic participation.

Emerging Market Trends and Future Considerations

Green Business and Sustainability Research

As sustainability gains traction, market research can identify consumer preferences for eco-friendly packaging or local sourcing, especially in urban areas. Young Nepali consumers increasingly value businesses that demonstrate environmental responsibility. Research methods should explore willingness to pay premiums for sustainable products, preferences for reusable packaging, and attitudes toward carbon footprint reduction. A Patan-based organic store discovered through simple surveys that customers would pay 15% more for plastic-free packaging, leading to a successful transition to traditional leaf wrapping.

Digital-First Market Research

Nepal’s rapid digital adoption creates new research opportunities. Digital marketing research helps businesses understand online consumer experiences, e-commerce behavior patterns, and social media influence on purchasing decisions. Track website analytics, monitor digital payment preferences, and analyze online review patterns. Keywords like “digital marketing research Nepal” and “e-commerce consumer behavior Nepal” are becoming increasingly relevant as businesses shift online.

Integration with Government Support Schemes

Market research strengthens applications for government support. The Ministry of Industry’s MSME programs, soft loan schemes through banks, and startup grants all require demonstrating market understanding. Well-documented market research improves chances of securing funding from programs like the Youth and Small Entrepreneur Self Employment Fund (YSEF) or Challenge Fund initiatives. Include market analysis in business plans when applying for such support.

Conclusion

The path from market assumptions to market knowledge changes Nepali businesses daily. Whether you’re Gita in Bhaktapur adapting to customer needs or a tech startup in Lalitpur planning national expansion, market research Nepal provides the compass for understanding our complex, rewarding market.

Effective local market analysis doesn’t demand lakhs in consulting fees or complex statistical models. It requires curiosity channeled through organized observation, cultural sensitivity paired with analytical thinking, and the humility to let customer voices override founder assumptions. In Nepal’s relationship-driven business environment, formal research complements rather than replaces traditional wisdom.

Start tomorrow. Choose one method—perhaps tracking daily sales patterns or creating a simple customer feedback form. Use tools already in your pocket: smartphones for surveys, social media for sentiment analysis, or simple notebooks for observation studies. Remember, the tea shop owner analyzing customer preferences practices market research as surely as Chaudhary Group’s dedicated analytics team.

According to Nepal Rastra Bank, digital transactions increased by over 150% in FY 2080/81. With e-commerce expanding beyond Kathmandu and consumer expectations rising, businesses using structured consumer insights will thrive. Global studies show over 60% of startups fail within their first few years; while specific data for Nepal is limited, informal sector volatility suggests a similar trend. Those relying solely on intuition risk contributing to these high failure rates.

The future belongs to Nepali entrepreneurs who combine our cultural strengths—relationship building, community trust, jugaad innovation—with modern research methods. Your next customer discovery might reveal an opportunity worth crores or save lakhs in misguided investments.

Take action this week: Pick one research technique from this guide. Implement it for just seven days. Document what you learn. Share findings with fellow entrepreneurs. Build a culture where decisions flow from data and intuition combined, where market research Nepal becomes as natural as morning tea. Your business’s next chapter starts with understanding your market better—begin writing it today.

Resource Section

Government Resources:

• Central Bureau of Statistics (cbs.gov.np) – Census data, household surveys, economic statistics
• Nepal Rastra Bank (nrb.org.np) – Economic bulletins, inflation data, financial access surveys, Payment System Reports
• Ministry of Industry, Commerce and Supplies (moics.gov.np) – Trade statistics, policy updates, MSME support programs
• Department of Commerce (doc.gov.np) – Business registration data, trade flows
• Nepal Telecommunications Authority (nta.gov.np/en/mis-reports/) – Digital penetration statistics

Local Market Research Support:

• Federation of Nepalese Chambers of Commerce and Industry (FNCCI) – Industry reports, business directory
• Confederation of Nepalese Industries (CNI) – Manufacturing sector findings, policy advocacy
• Nepal Chamber of Commerce – Trade statistics, member surveys
• King’s College Incubation Center – Startup ecosystem data and research
• Nepal Herbs and Herbal Products Association (NEHHPA) – Sector-specific market information
• Women Entrepreneurs Association Nepal (WEAN) – Gender-disaggregated business data

Online Communities:

• Entrepreneurs for Nepal (Facebook) – 50,000+ members sharing experiences, particularly active during festival seasons when business strategies shift
• r/NepalStock (Reddit) – Investment and business discussions, valuable for understanding market sentiment
• LinkedIn Nepal Business Network – Professional connections, increasingly used for B2B research
• Nepal Business Podcast – Weekly episodes featuring local entrepreneurs sharing market discoveries
• Viber Business Communities – Industry-specific groups where real-time market intelligence flows

Professional Services:

• Market Research Agencies – Firms like SIS International Nepal, Spade Survey, DataPoint Research offer specialized services including retail audits and feasibility studies (NPR 50,000-500,000+ depending on scope)
• Academic Collaborations – Tribhuvan University’s Central Department of Management, Kathmandu University School of Management offer student research partnerships
• Industry Associations – Sector-specific organizations conducting regular market analysis and member surveys

Recommended Reading:

• “Marketing Management in Nepal” by Dr. Govinda Ram Agrawal – Foundational text exploring localized marketing strategies rooted in Nepali business context, particularly valuable for understanding festival-based consumption patterns
• Reports from Nepal Marketing Association (NMA) – Regular publications on consumer behavior trends, especially their annual Dashain-Tihar shopping analysis
• Nepal Economic Forum Quarterly Reports – In-depth sectoral analyses with practical business implications
• Kathmandu University School of Management Case Studies – Real-world examples of Nepali businesses addressing market challenges
• “Doing Business in Nepal” – Investment Board Nepal – Complete guide covering regulatory requirements alongside market entry strategies
• Nepal Rastra Bank’s Financial Stability Reports – Essential for understanding macroeconomic trends affecting consumer spending

Digital Resources:

• MyRepublica Business Section – Daily business news with market implications
• Setopati Business – Nepali-language business discoveries often capturing trends before English media
• Nepal Business YouTube Channels – Visual content explaining market research concepts in Nepali context

Remember: The best market research combines these resources with your own organized observation and customer engagement. Start where you are, use what you have, and build your research capabilities incrementally.